The Gist & Early
Two independent newsletters built on one rule: signal over noise, plainly told.
An independent publishing practice made of two titles — a weekly plain-English read on AI and a biweekly look at emerging technology. Each has its own voice, cadence, and visual identity. Together they’re a growing body of public work and a discipline in writing clearly for busy, non-technical readers.
The problem
Most technology writing is either too shallow or too jargon-heavy. Decision-makers, newcomers, and students lack a trustworthy, no-hype briefing they can actually finish.
The approach
I defined a strict editorial system: a consistent voice, explicit anti-hype rules, distinct warm and cool accent identities for the two titles, and repeatable templates. Comprehension comes first. The writing is paired with the automation pipeline so the cadence stays sustainable.
The outcome
A steady, recognizable independent publication with a clear point of view and an ongoing audience.